Apple App Store starts stuffing more ads

Apple previously told developers that it would be adding more advertising content to the App Store, and now they're here.

Starting today, developers can advertise their apps on the App Store's "Today" home page and in the "You might like" section at the bottom of individual app listings.

Ads are already appearing in these locations, and like previous ads in the App Store, they feature a light blue background and the word "Ad" to distinguish them from regular recommended apps.

In fact, this is the first time developers can place ads on the Today page.

Previously, the only apps that could be displayed on the Today page were those that had been carefully selected by the App Store editorial team and were respectable in quality, without any paid placement.

The addition of ads now gives some of the apps that may not be of the best quality a chance to get more exposure on the first page.

The "you may like" ad at the bottom of the app forces developers to buy ads on their app pages to avoid losing users to competitors.